About
The person behind the practice
Strub Advisory sits between a consultancy and a product studio: small enough that you work directly with the builder, structured enough to ship dependable software for a real operation.
Joshua Strub
I scope, design, build, deploy, and document custom software, internal tools, API integrations, and practical AI systems. At Strub Advisory, the person diagnosing the problem is also responsible for getting the working product into your hands.
I spent five years in clean energy across EV charging, battery storage, and solar PV, working with manufacturers, distributors, and channel partners across North America. I am based in Calgary.
I am also building SynthGrid, a battery-storage project bankability tool.
Working stack
Education
Sciences Po Paris (Master, International Energy) · Wilfrid Laurier (HBA, Global Studies) · Lighthouse Labs (Full-Stack Web Dev)
Writing
Outside the practice
A Thousand Small Turnings
Fiction
A meditation on breath, loss, and the people we keep meeting across lifetimes. Time moves in circles, and so do we.